Tillie: AI Phone Receptionist for Shopify

Tillie answers your store's phone when your team can't. It uses your Shopify data to answer questions about products, stock, store policies and orders.

Launching on the Shopify App Store soon Become a founding store

For Shopify stores in Australia and New Zealand first. 14-day free trial on every plan.

Example call
  1. CallerHi, where is my order 1042?
  2. TillieI can help with that. What is the delivery postcode?
  3. Caller4101.
  4. TillieThanks. Order 1042 has shipped and is on its way to South Brisbane. Would you like the tracking link by text?

What Tillie does

Tillie picks up the calls your team misses and helps with the support email that piles up behind them.

Answers when your team can't

Forward only the calls you choose: when the line is busy, when nobody picks up, or after hours. You keep your existing number.

Looks up orders with an identity check

Before it shares order details, Tillie asks for the order number and one detail that matches the order, such as the delivery postcode or surname.

Texts checkout links

When a caller wants to buy, Tillie can text them a link to check out with the product they asked about.

Books callbacks and takes messages

When a caller needs a person, or Tillie cannot find the answer, it books a callback or takes a message. It can also transfer calls to your staff during opening hours.

Helps with support email

Tillie drafts replies in your help desk and checks each draft against your order records. You approve each reply, or let chosen question types send on their own.

Learns your store

Tillie reads your policies, pages and products, then shows you what it learned. You confirm or correct each fact before Tillie uses it.

You stay in control

You choose what it can do

Out of the box, Tillie only reads your store. You decide which actions to allow, such as address changes, returns or refunds up to a limit, and which ones need a person to approve.

Every call written down

Each call has a summary and a transcript in your Shopify admin, so you can see what callers asked and how Tillie answered.

Your settings

Choose the greeting, voice and opening hours, and the topics that always go to a person, such as refunds and complaints.

Spend alerts

Set a monthly budget in the app. Tillie alerts you before you reach it, and can pause at your limit.

How it works

  1. Install

    Add Tillie to your Shopify store. It starts reading your policies, pages and products straight away.

  2. Check and choose

    Check what Tillie learned. Choose when it answers, how it greets callers, and what it hands to your team.

  3. Forward and test

    Get your local number, set up call forwarding from your existing phone, and make a test call.

Pricing

Every plan includes the phone assistant and the email and help-desk assistant. Prices are in US dollars and billed through Shopify.

Starter

For stores with a few calls a day.

US$49 per month

AI call minutes included
200
Extra minutes
US$0.15 each
Email and help-desk assistant
Included
Free trial
14 days

Growth

For busy stores that miss calls at peak times.

US$149 per month

AI call minutes included
700
Extra minutes
US$0.15 each
Email and help-desk assistant
Included
Free trial
14 days

Scale

For stores with high call volume or several locations.

US$349 per month

AI call minutes included
2,000
Extra minutes
US$0.15 each
Email and help-desk assistant
Included
Free trial
14 days
  • Minutes count while Tillie is on a call, rounded up to the next whole minute. Calls of 10 seconds or less are free.
  • You are never billed for spam: robocalls, sales calls, wrong numbers and calls where nobody speaks are free.
  • Extra minutes above your plan cost US$0.15 each. Shopify does not cap usage charges, so set a monthly budget in the app to get alerts.
  • Shopify adds tax where required. Change or cancel your plan at any time.

Who is behind Tillie

Tillie is built in Brisbane by Mark Bekhit. It grew out of the AI phone and email assistant Mark built for Rivendell, the New Zealand Shopify store he runs with his family. That assistant answers Rivendell's customers every day, and Tillie brings the same approach to other Shopify stores.

Tillie is a product of Clarity Insights Imaging Pty Ltd, an Australian company. Email hello@hellotillie.com and a real person will reply.

Questions

Which phone numbers does Tillie use?

Tillie gives your store a local Australian or New Zealand phone number. You keep your existing number and forward calls to Tillie: all calls, only when the line is busy or nobody answers, or only after hours.

Local numbers need a business registration, which you complete inside the app. At launch, phone numbers are available to stores with a registered business in Australia or New Zealand.

Do callers know they are talking to an AI?

You choose whether Tillie says it is an AI assistant at the start of each call. Either way, if a caller asks whether they are talking to a person, Tillie tells them it is an AI assistant.

Are calls recorded?

Only if you turn recording on. When recording is on, every caller hears "This call is recorded" near the start of the call. Recording cannot be on without that notice.

When recording is off, Tillie still keeps a written transcript so you can see what was said. You are responsible for any further notice that your local law requires.

What happens to my customers' information?

Tillie uses your store's data only to run your assistant. We do not sell it, use it for advertising, or use it to train AI models. Tillie shares order details with a caller only after an identity check.

When you uninstall, we delete your store's data within 30 days, apart from billing records that tax law requires us to keep. Our privacy policy has the details, including every company that handles data for us.

Which AI does Tillie use?

Tillie uses AI models from OpenAI to talk with callers and to draft email replies. Our AI providers do not use your data to train their models.

AI can mishear or get things wrong. That is why Tillie answers from your store's own data, checks identity before it gives order details, and offers a callback when it cannot find an answer. Read your call summaries, especially in the first few weeks.

Can Tillie refund, cancel or change orders?

Only if you allow it. Out of the box, Tillie only reads your store data and passes change requests to your team. You can switch on actions one at a time, such as changing an address before an order ships, cancelling an unshipped order, starting a return, or a refund or store credit up to a limit you set. For each action you choose whether Tillie does it after checking the caller, or asks your team to approve it first.

Which help desks does Tillie work with?

Gorgias, Zendesk, Re:amaze, Intercom, Freshdesk and Help Scout.

Tillie reads new tickets, drafts a reply and checks each draft against your order records. You approve, edit or reject each draft. You can also let chosen question types send on their own.

Tillie cannot connect to Shopify Inbox chat, because Shopify does not let apps read it.

I do not use a help desk. Can Tillie help with email?

Yes. Forward your support email to your store's own Tillie address. Tillie drafts replies for you to approve.

Depending on your email service, approved replies go out from your own address, or you copy them into your email.

Does Tillie work with Microsoft 365 or Outlook?

Yes. Microsoft 365 blocks automatic forwarding to outside addresses by default. Tillie's email set-up page shows you how to connect: sign in with your Microsoft account, or ask your Microsoft 365 administrator to allow forwarding to your Tillie address.

Is Tillie only for Australia and New Zealand?

Phone numbers are for stores in Australia and New Zealand at launch. The email and help-desk assistant works for stores in any country. Tillie works in English only for now.

How do the free trial and billing work?

Every plan starts with a 14-day free trial. Charges go through Shopify and appear on your Shopify bill, with tax added where required. You can change plan at any time, and you can stop by uninstalling the app. See our terms for details.

Another question? Email hello@hellotillie.com.